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Our Story

Style that Speaks Comfort and Glamour

Established in 2019, 'Indolady' was founded by Nishant Jain with a vision to transform the world of Ethnic and Fusion Fashion. The brand is a fashion haven where traditional craftsmanship meets contemporary allure. Indolady is a testament to the core of timeless ethnic and fusion wear, curated to perfection for the empowered "Indian lady". Rooted deep into the culturally rich soil of our country, the brand aims to enhance the natural beauty of our women through the path of fashion. You're already beautiful, our mission is to make you feel that way.
Based in the heart of Pink City, taking inspiration from the ever-growing textile and fashion world, the brand's vision embodies timeless elegance.

Unleash Your Unique Style

Timeless Elegance, Modern Flair

Over the years Indolady has received numerous accolades from its valued customers to date. At Indolady, we believe fashion is the canvas for individuality, synonymous with versatile yet powerful casual wear for women. Preeminent for experimenting with silhouettes, vibrant prints, and impeccable craftsmanship, seamlessly intertwining cultural heritage and modernity. The ever-evolving and expanding product line has accumulated a loyal customer base for the brand.

The Logo Story

We always wanted to create a brand that honoured their roots. So, when it came to deciding the brand name and logo for their ethnic wear fashion brand, we knew it had to be inspired by Indian culture and tradition.

Who We Are

Connecting you to India's most beautiful products.
Indolady is about bringing the world a little closer together. We discover the best designs from artisans and craftsmen from all over India, and deliver them at exceptional value to our members.

Everyday, visit us to discover a new story. We don't like to call them sales. We are storytellers; about amazing product, and the people behind them.

Indolady focuses on products with unique, high-quality craftsmanship; unmistakably local designs that feel at home anywhere in the world. Our products include Kurtis, Suits, Tops & Tunics, Gowns & Dresses, Pants and more.

All our collections are brought to life by a vast team of experienced artisans who have mastered their craft for generations.

We use premium quality, durable and skin-friendly fabrics that feel comfortable and give a luxurious look.

Every ensemble is designed to celebrate the paradox of traditional and modern, ethnic and contemporary aesthetics.

Sustainability is an innate part of our overall design ethos and we are undertaking mindful steps towards wastage reduction and conscious consumption.